Year
2022
Client
NESTLE MAGGI
Category
PACKAGING DESIGN
Product Duration
6 MONTHS
MAGGI is a positive, welcoming brand driven by a passion for cooking and the belief that food brings people together. Embracing both global cuisines and local traditions, it celebrates the cultural stories behind every dish. Rooted in everyday kitchens, MAGGI values the informal cooking wisdom passed down through generations. While respecting culinary expertise, the brand makes cooking knowledge accessible, simple, and enjoyable for everyone.
Led the design of promotional campaigns, packaging, and point-of-sale (POS) assets for MAGGI across multiple product categories and consumer offers. Working in a fast-paced FMCG environment, projects were executed through an iterative process of research, ideation, design, review, testing, and refinement to deliver impactful, consumer-focused solutions within tight timelines.
Started by understanding the brand objectives, consumer behavior, and promotional requirements across packaging, POS, and campaign touchpoints. Multiple concepts
were explored and refined through stakeholder feedback, balancing creativity with brand consistency and retail impact. Designs were iteratively tested, adapted, and optimized for production, ensuring effective communication and execution within fast-paced
FMCG timelines.
MAGGI’s packaging and promotional designs were developed around the idea of “Everyday Joy in Every Pack.” The core objective was to create designs that are simple, visually appealing, and tailored to the target consumer, ensuring quick communication and strong shelf impact. By combining clear messaging, vibrant visuals, and value-driven promotional elements, the designs enhance consumer engagement while reinforcing MAGGI’s warm, approachable personality. The result is a cohesive brand experience that captures attention, drives purchase consideration, and remains easy to navigate for everyday shoppers.
