Year
2025
Client
MERKLE DESIGN STUDIO
Category
BRAND IDENTITY
Product Duration
3 - 4 Weeks
Creative teams thrive on collaboration, yet many ideas, passions, and experiences often remain unseen beyond day-to-day project work. Research highlighted the need for a platform that enables designers to share their creative pursuits, personal interests, and inspirations in an open and engaging way. This insight led to the creation of Share Shot, an initiative by Studio 77.5°E that fosters connection, knowledge sharing, and creative exchange. By encouraging designers to showcase their unique perspectives, the platform helps build a stronger, more connected creative community.
The Share Shot logo features a smart and stylized typographic treatment that blends the concept of sharing and showcasing into a bold, memorable visual. The central graphic element—a rectangular shape with a small dot—functions as a presentation screen or digital display, symbolizing a platform where ideas, work, and experiences are shown and shared.
This screen cleverly replaces the crossbar of the letter “H” in “SHARE” and “SHOT,” forming a visual bridge between the two words. The dot on the screen adds to the digital vibe, evoking a projector or recording interface, reinforcing the idea of sharing visuals or stories.
The development of Share Shot focused on creating a visual identity that reflects creativity, self-expression, and community. Inspired by the idea of sharing work, experiences, and passions, the identity combines bold typography, vibrant colors, and a playful visual language to encourage participation and engagement. The presentation-screen-inspired logo symbolizes a platform for showcasing ideas, while the flexible design system allows the brand to adapt across digital and physical touchpoints. Every element was crafted to make Share Shot feel welcoming, energetic, and uniquely designer-centric.
The Identity reflects the spirit of creative expression, collaboration, and openness. By turning a simple screen into a symbolic anchor of the design, it communicates that Share Shot is a stage—a place to present ideas, passions, and everything in between.
